Iervolino Entertainment: the subsidiary Red Carpet books Pelè on Che Tempo che Fa

April 17, 2021

Share of 11% and over 3 million spectators for Fabio Fazio’s interview of the football legend, aired exclusively yesterday on Rai3

IE’s celebrity management business continues successfully, following agreements with internationally renowned actors such as Antonio Banderas, Johnny Depp and John Travolta

Rome, 12 April 2021 – Iervolino Entertainment (“IE”), a company listed on the AIM Italia stock exchange that produces cinematographic and television content for the international market, through its subsidiary Red Carpet booked the football legend Pelé on the programme Che tempo che fa broadcast exclusively in prime time on Rai 3 yesterday, Sunday, 11 April.

Pelé, born Edson Arantes do Nascimento (also known as “O Rei”), was a guest of Fabio Fazio in an interview that retraced the career of the champion, revealing details and some background of his life, from childhood and the importance of the figure of the father footballer to the most memorable games, to the meeting with the “greats” of the political and cultural world such as Nelson Mandela, Robert Kennedy, Diego Armando Maradona and the Pope. The interview was followed by over 3 million spectators, with a share of 11%.

Red Carpet, a wholly owned subsidiary of Iervolino Entertainment, is actively engaged in celebrity management, in the selection of VIP casting and in the creation of video content for TV and the web. Pelé’s participation in Che tempo che fa was managed by the company in collaboration with Reset Marketing.

The only player to have won three World Cups, Pelé is considered the greatest player of all time and holds the Guinness world record for the highest number of career goals scored in football history. He was named “Athlete of the Century” in 1999 by the International Olympic Committee, “Footballer of the Century” in 2000 by Fifa (along with Diego Armando Maradona), and in 2014 he won the Fifa Honorary Gold Ball.

Ellida Bronzetti, co-founder and CEO of Red Carpet, noted: “Over the years Red Carpet has built a dense network of contacts not only in the world of Italian and foreign sports and cinema, but also in other fields like fashion, booking over 300 VIP guests on more than 100 successful TV shows.

We’re proud that our experience has made us a top contact for broadcasters, making it possible to work with a world football legend like Pelé.

We want to continue working to distinguish ourselves as expert mediators, able to better understand the needs of the entertainment and celebrity world”.

Andrea Iervolino, president and founder of Iervolino Entertainment, added: “For several years Iervolino Entertainment has also been involved in celebrity management, and the acquisition of Red Carpet a year ago has allowed us to further consolidate our presence in this sector, enriching our team with new skills and high-level professionals with solid experience. The project that involved Pelé is just the latest successful collaboration that follows many others featuring headliners like Antonio Banderas, Johnny Depp and John Travolta”.