RED CARPET, an ILBE Group company, joins OBE – Branded Entertainment Observatory

April 18, 2023

Marketing agency & production company founded by Ellida Bronzetti and Fabrizio Carratù joins OBE

Milan, April xx, 2023 – Red Carpet, the company specializing in brand integration and celebrity endorsement of the ILBE Group, joins OBE – Osservatorio Branded Entertainment, the Association that studies and promotes the diffusion on the Italian market of branded entertainment as a strategic lever for integrated brand communication.

Founded by Ellida Bronzetti (CEO) and Fabrizio Carratù, Red Carpet is a marketing agency & production company experienced in branded entertainment projects built around celebrities for which it takes care of all phases, from strategy to content creation to production.

With experience in managing national and international guests for different media, a focus on targeted brand integration, digital campaign and influencer marketing strategies, and established relationships with broadcasters, production companies, management and artists, Red Carpet creates projects that tell unique and memorable stories for all platforms.

“Branded entertainment has always been a key branch of our business. We are very proud to join OBE,” – says Ellida Bronzetti, CEO and founder of Red Carpet – “an association in which we recognize so many realities that, like us, see in the entertainment/brand combination a winning union that allows companies to communicate with their audiences and the entertainment market to continuously innovate its offerings.”

“Thanks to our membership in OBE, we are proud to be able to affirm even more our position in the Italian branded entertainment market. Our entry in OBE will allow synergies with the other players present in the Observatory. Thanks to a continuous comparison and our propensity for innovation, I am sure that we will be able to intercept even better the new communication trends with the aim of developing more and more engaging and performing content,” adds Fabrizio Carratù, founder of Red Carpet.

“We are very happy to welcome to our Observatory Red Carpet” – says Simonetta Consiglio, General Director of OBE – “one of the leading celebrity management companies that over the years has developed a solid, recognized expertise in the conception and production of original and branded content built around celebrities, for all platforms – TV, OTT, digital and cinema. The entry of Red Carpet confirms how OBE is increasingly the point of reference for the different players in the entertainment and communication market and a platform, unique in the market, for collaboration and development of synergies between all players in the supply chain, with the aim of building relevance and value for brands.”