The Subsidiary Red Carpet announces the production of new branded content for the Cesar Pet Food Company

April 20, 2021

Stefano De Martino, Andreas Muller and Laura Torrisi star in an Instagram influencer marketing campaign

Iervolino Entertainment (“IE”), a company engaged in the production of cinematographic and television content for the international market listed on the AIM Italia stock exchange, announces that its subsidiary Red Carpet has been selected by MediaCom MBA – content solution division of MediaCom Italia (WPP Group) – for the production of the new branded content of Cesar, a company of the Mars Group that produces pet food.

Red Carpet, a wholly owned subsidiary of Iervolino Entertainment, is active in the creation of video content for TV and the web, as well as in celebrity management and VIP casting.

The project includes an influencer marketing campaign involving three spokespersons: Stefano De Martino, dancer and TV host, Andreas Muller, dancer on the TV show Amici hosted by Maria De Filippi and the actress Laura Torrisi.

These influencers, loyal customers of Cesar products, will post content from their Instagram accounts together with their four-legged friends. A “swipe up” option will also be included in the IG Stories linking to the brand’s Amazon page.

The Instagram campaign, which started on 11 March, will continue until 2 May.

Ellida Bronzetti, co-founder and CEO of Red Carpet, noted: “I’m very happy with the fruits that our work is bearing notwithstanding the current difficult context. Together with Iervolino Entertainment we have built an efficient, close-knit group that is able to decipher the needs of the market and respond to a growing demand for digital activities, and which has made it possible for us to earn the trust of a partner like MediaCom“.

Andrea Iervolino, president and founder of Iervolino Entertainment, added: “I’m really very pleased with the work being done by Red Carpet, a company that we acquired last year and that is achieving the goals set with seriousness and professionalism, thanks also to the undisputed talent of its CEO Ellida Bronzetti. We have many other exciting activities in development, including one involving TV guests, now less active due to the inconvenience of celebrity travel, but that will soon flourish once again”